5 basic factors that makes Branding a necessity

Some start-ups and entrepreneurs think branding is a ‘thing’ for big businesses, hence they do not see the relevance in building an identity for their businesses. Though some of them are aware of the fact that a business is a legal entity or personality, they do not see the need to personify the business in marketing terms.

If a business/company can assume a legal personality then it is only important for business owners and entrepreneurs to recognize the need to personify the business in marketing terms. Remember the way you carry yourself determines the perception people have about you, this includes; your style of dressing, demeanor and relationship with others. So why don’t you also design and position your business so as to imprint a certain mark in the minds of your clients or the public? This is branding in a layman’s view. Here are more reasons why your small business or company needs branding;

Branding makes it easier for your business to be identified;

Branding provides the basis on which your business assumes a personality or becomes personified. Every Person is identified by a name and set of attributes. Similarly branding a business organisation however small or big communicates the character and the features that customers or clients should expect from the business. Identification is key in distinguishing your goods or services from that of others available. Branding for identification is reflected in the logo, corporate or business colours, customer service, taste of product and service quality.

Branding communicates Promise and Trust

Most companies who brand are seen as professionals regardless the size. This creates trust and confidence in the minds of consumers about the service and product offering by such businesses. All relationships thrive and grow on the maintenance of trust. Without trust it will be virtually impossible for clients to believe in the product or service you are offering. The existence of this trust helps clients to accept the promise that the brand communicates to the market. The identification makes it possible for clients to attach a certain level of expectation (promise) from the use of the brand in question. It is important to note that both existing and new clients patronise products and services based on the trust and promise communicated by the brand.

Branding creates added value to your business

When you have been identified as a very professional business entity due to your effective branding efforts, it becomes easier for clients and other businesses to attach a sense of seriousness and a pedigree of respect and professionalism to your business. The value grows when the promise and expectation that your brand communicates resonates in your service delivery or realised.

Branding influences good pricing

Since clients attach a sense of professionalism and pedigree to your business based on the promises your brand communicates to them, it becomes easier for these factors to influence your pricing ahead of other competitors who offer same products and services but might have not branded or have weaker brands in comparison with yours.  The reputation, brand attributes and promise is what makes a brand name ring a bell in the client’s mind. You cannot refer a friend to a product or service if  the product or service does not have any name or associated attributes for easy recall.

Branding attracts good human capital

Most people would like to work for well branded and known companies who are much trusted and identified. People feel motivated and pride in the strength associated with the business brand they work for. This is a source of motivation and creates that morale needed for productivity.

What next?

Branding is not reserved for bigger businesses or institutions, whatever business you are involved in, branding is necessary. Branding is not just about creating a fascinating logo or slogan but by living the promise and the intended purpose for which a good or service is produced.

Branding is in fact a continuous process. Do you need help in your efforts to brand your business? Gladly contact us and we will be glad to assist you brand effectively.